"Bringing new life to an old craft."
That the best spaces come together with intention. That craftsmanship is something worth committing to. That a good rug does more than tie the room together—it sets the home apart. It’s why our approach is simple, but considered: Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship. In India, our rugs are still crafted the old-world way. Every step of the process—whether it be the dipdyeing of wool or the intricate task of weaving—is done by hand, where proud artisans keep this time-honored tradition alive. Loloi is proud to partner with GoodWeave, a non-profit company that audits our factories in India. This ensures no child, forced, or bonded labor is used to make our rugs. Our products are designed for particular people, by particular people. It’s why we obsess over colors. Create new, intricate textures that are made to last. And even often illustrate our own patterns. The result? Beautifully-designed rugs that will look great now—and decades from now.