Florian Schmid, born 1984 in Germany, graduated 2011 from the the Munich University of Applied Sciences and founded immediately after its own studio. The studio designs projetcs ranging from furniture to products, textiles and consumer goods. Often the objects have a figurative an iconic impression. The design process is lead by a strong playfull and experimental way, always considering first the material itself and its character. With his design he wants to provoke the consumers emotion and improving the surrounding environment.